UK Beauty Retail Consultancy
Your retail growth partner in the UK & EU beauty market.
We help ambitious beauty, hair, skin and wellness brands enter, grow and succeed in UK & EU retail with the strategy, connections and commercial know-how to make it happen.
What we do
End-to-end retail consultancy for beauty brands.
Retail Strategy
A clear, commercially grounded plan for entering or scaling in UK retail — tailored to your brand, your category and your ambitions.
New Business Development
We open doors. From identifying the right retail partners to crafting compelling sell-in presentations, we drive new listings and distribution growth.
Commercial Planning
Robust financial modelling, margin analysis and range planning that gives you and your retail partners confidence in the numbers.
Retailer Introductions
Direct access to our network of UK retail buyers across beauty, pharmacy, grocery and specialty — built over years of trusted relationships.
Ongoing Support
We stay with you beyond the listing. From range reviews to promotional planning, we're your long-term commercial partner in retail.
Why Lushify
15+ years
of UK beauty retail experience
We know UK retail from the inside.
Lushify was built by people who've sat on both sides of the table — as brand owners and as retail buyers. That dual perspective is rare, and it's what makes our advice genuinely useful.
We don't deal in vague strategy decks. We give you specific, actionable guidance rooted in how UK retail actually works — the conversations, the margins, the timing, the relationships.
Whether you're a founder preparing for your first major retailer pitch or an established brand looking to unlock new channels, we bring the commercial clarity and the connections to move things forward.
Ready to grow your brand in UK retail?
Let's talk about where you are and where you want to be.