What we do
Commercial expertise, built for beauty retail.
Brand Strategy & Commercial Direction Helping brands understand where they sit in the market, what makes them compelling, who they should target and how to build a proposition that retailers will actually understand. Retail Strategy & Market Entry Identifying the right retail opportunities across the UK and EU and developing the strategy needed to get a brand ready for those channels. Retailer Acquisition & Business Development Opening the right doors, creating commercial opportunities and managing the journey from initial introduction through to securing retail listings. Commercial Negotiation & Account Strategy Supporting brands through retailer negotiations, commercial terms, ranging, launches and the practical realities of working with major retail partners. Brand Positioning & Retail Readiness Making sure the brand, product range, pricing, packaging, proposition and commercial story are strong enough to stand up in front of buyers.
01
Retail Strategy
A clear path into UK retail.
We build commercially grounded retail strategies tailored to your brand, your category and your growth ambitions. Whether you're entering UK retail for the first time or looking to expand your presence, we map out the right channels, the right timing and the right approach — so you go in with confidence, not guesswork.
- Channel and retailer prioritisation
- Competitive landscape analysis
- Pricing and positioning strategy
- Go-to-market planning
02
New Business Development
We open doors others can't.
Getting in front of the right buyers is half the battle. We leverage our established network of UK retail buyer relationships to secure introductions, arrange meetings and support you through the sell-in process — from initial pitch to confirmed listing.
- Buyer introductions and meeting facilitation
- Sell-in presentation development
- Pitch coaching and preparation
- Negotiation support
03
Commercial Planning
Numbers that give everyone confidence.
Retail buyers want to see that you understand the commercial reality of their business. We build robust financial models, margin analyses and range plans that demonstrate commercial credibility — and give you a clear picture of what success looks like.
- Financial modelling and P&L planning
- Margin and cost-of-goods analysis
- Range architecture and SKU planning
- Promotional planning and investment modelling
04
Retailer Introductions
Direct access to UK retail buyers.
Our network spans beauty, pharmacy, grocery and specialty retail — built over years of trusted relationships on both sides of the table. We make warm introductions that carry weight, and we prepare you to make the most of every conversation.
- Beauty multiples and department stores
- Pharmacy and health retail
- Grocery and convenience
- Specialty and independent retail
05
Ongoing Support
Your long-term retail partner.
Getting listed is just the beginning. We stay with you through range reviews, promotional cycles, buyer relationship management and performance analysis — acting as your in-house commercial team without the overhead.
- Range review preparation and support
- Buyer relationship management
- Sales performance analysis
- Promotional and NPD planning
Not sure which service is right for you?
Get in touch and we'll talk through where you are and what you need.